What is the purpose of a newsletter and why is it important?

Talk to any marketer these days and you’ll be told the same thing: You need an SMS list and you need to work hard at building that list.

Part of building a successful list is sending regular SMS newsletters.

But what is the purpose of a newsletter? How will it help you build your business?

The purpose of an SMS newsletter is to give those on your list updates pertaining to your business, products, and services. However, it’s not something that’s generally used for a hard sell. An SMS newsletter should feel like an update from an interesting, helpful friend, rather than a pushy salesperson.

That’s not to say that these newsletters are simply used to keep in touch. They can be used to motivate your customers to take action, like making a purchase or checking out your latest blog post.

Newsletters are often the life force of your marketing campaign. Over the past decade, SMS marketing has proven to be significantly more successful than social media marketing.

You’re 40 times more likely to get new customers from SMS marketing than from Facebook or Twitter.

Your SMS list is also a safer bet than followers on social media. At any point, a social media site can shut down and you’ll lose access to your audience. But an SMS list is something that you own.

How to measure the success of your sms newsletter

To ensure success with your SMS marketing campaign, you need to have a good plan. Part of that plan is testing out what works and what doesn’t, and SMS marketing platforms have metrics that can tell you whether your SMS is working or not.

These metrics tell you:

•           How many people open your SMS

•           How many people click on links within your SMS

•           How many people unsubscribe from your list

Pay close attention to these metrics after each campaign. They’ll show you where you need to make adjustments and whether any changes you’re making are paying off. For instance, if you’ve had a lot of unopened smses and decide to write more personalized copy for your next campaign, you should definitely see an increase in your open and click-through rates.

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